Ever looked at your watch and thought, "Eh, whatever"? That’s exactly what inspired this fun design! The Tsuyosa Rose Gold Who Cares Concept brings a playful twist to timekeeping, adding a touch of humor and a warm golden glow to your wrist. The artwork on the custom dial boldly abandons traditional numbers, paired with the cheeky message “Who cares, I’m already late”—perfect for those who refuse to rush. It’s a joyful rebellion against punctuality with a one-of-a-kind personality.

Beneath the fun lies the Citizen Tsuyosa, now with a striking rose gold-plated stainless steel case and bracelet. Known for its refined aesthetics and reliable automatic movement, this timepiece blends Japanese craftsmanship with an unmistakably bold look. Running late has never looked this good—or this golden!